KidKarma is a small app with no brand recognition, no advertising budget, and a website nobody had ever linked to. Its domain rating was 6 out of 100, which is close to the floor. Roughly 2 people a day arrived from Google.
That starting point matters, because it rules out the usual explanations. There was no existing authority to draw on and no link budget to spend.
| 1,440 | Google clicks, up from about 2 a day |
| 87% | from non-branded search |
| 37 | keywords in the top 3 |
| 53 | appearances in AI answers |
The non-branded share is the number worth pausing on. It means the overwhelming majority of these visits came from people who had never heard of KidKarma and were searching for the thing it does.
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